Clif Bar and Theater

“Companies lost their mojo for a combination of the following reasons: focus on cost reduction, decreased quality of the product, losing their own identity and uniqueness by mimicking others, straying from simple concepts, losing touch with the consumer, moving away from organizational strengths, trying too hard for the mass market, jumping on the bandwagon, losing innovation, becoming “greedy,” decreasing customer service, thinking more of the business than of the consumer, not paying attention to community relations, losing authenticity, and losing an open, innovative, creative culture.” – Gary Erickson, Raising the Bar

Erickson is the owner of Clif Bars, but this quote could just as easily be applied to the theater and film scene, especially the regional theater.