Arts Orgs and Markets

Parking this here for the future:

“As arts organizations become part of the world of markets instead of being buffered from it, their focus shifts from preserving human heritage and culture to attracting and building a paying audience. It’s easier, after all, to measure artistic success in terms of tickets sold than in terms of something vague like aesthetic triumph. Arts organizations start to think and act like businesses, adopting management philosophies and marketing techniques and training staff in management and business practices. That training is offered mostly through business schools, which also stress the importance of the market.”

– F.S. Michaels, Monoculture